Website and app publishers rely on third parties that associate tracking technologies with their content to provide analytic and advertising data and services. Increasingly, this includes use of probabilistic and deterministic techniques to associate users across the many devices they may use to access the Internet and various sites and apps. This is known and … Continue Reading
Almost every entity is, or is becoming, a digital enterprise. Today’s information economy mandates nothing less. Entities are making tremendous investments in order to exploit the vast amounts of data – Big Data – that are constantly being generated by the Internet of Things (IoT), social media platforms, websites, and other sources. As confirmed by … Continue Reading
The United States Federal Trade Commission (FTC) has issued a new Report on Big Data, entitled “Big Data: A Tool for Inclusion or Exclusion? Understanding the Issues,” to provide guidance to companies about their Big Data practices. While acknowledging the numerous issues associated with the use of Big Data, the FTC explicitly limited its focus to … Continue Reading
Facebook, the world’s largest social network, is no stranger to litigation or criticism for its utilization of user data that has resulted in lawsuits. And one of those in particular complained about what happens when Facebook intercepts messages between users, compiles data, and shares that data with marketers. On Tuesday, November 3, U.S. District Judge … Continue Reading
