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Businesses are not stagnant, and products change both in name and content. Brands are acquired as part of an acquisition, lines are extended in licenses, product lines are extended as businesses change. How do attorneys work with their clients to maintain brand initiatives during business deals and transitions? Jacqueline Lesser will walk through the key issues in addressing brands in deal making and new business initiatives.

Questions &amp; Comments: <a href="mailto:jlesser@bakerlaw.com" data-cke-saved-href="mailto:jlesser@bakerlaw.com">jlesser@bakerlaw.com</a>

<a href="https://www.bakerlaw.com/podcasts/assessing-risks-in-a-deal-how-to-partner-with-your-business-team">Listen to the episode</a>.
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<a href="/wp-content/uploads/sites/10/2023/07/Assessing-Risks-in-a-Deal-How-to-Partner-with-Your-Business-Team.pdf" data-cke-saved-href="/webfiles/IP/2020/Podcasts/Assessing-Risks-in-a-Deal-How-to-Partner-with-Your-Business-Team.pdf">Download Episode Transcript</a></h5>

Podcast: Assessing Risks in a Deal, How to Partner with Your Business Team