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In a prior post we noted the Digital Advertising Alliance’s (DAA) <a href="http://www.dataprivacymonitor.com/behavioral-advertising/daa-begins-enforcing-its-guidelines-for-mobile-advertising-this-month-what-you-should-know-in-order-to-prepare/http:/www.dataprivacymonitor.com/behavioral-advertising/daa-begins-enforcing-its-guidelines-for-mobile-advertising-this-month-what-you-should-know-in-order-to-prepare/">intention, late last year, to begin enforcement</a> of the Application of Self-Regulatory Principles to the Mobile Environment (Mobile App Guidelines), which apply to all participants in the mobile advertising ecosystem. The DAA recently followed through on this promise by issuing its inaugural enforcement decision under the Mobile App Guidelines through the Online Interest Based Accountability Program (Accountability Program). Previously, the Accountability Program had only issued enforcement decisions related to serving<a href="http://www.dataprivacymonitor.com/behavioral-advertising/ad-industry-enforcer-issues-reminder-that-notice-and-choice-are-musts-for-companies-engaged-in-interest-based-advertising-and-native-advertising/http:/www.dataprivacymonitor.com/behavioral-advertising/ad-industry-enforcer-issues-reminder-that-notice-and-choice-are-musts-for-companies-engaged-in-interest-based-advertising-and-native-advertising/">interest-based advertisement on websites</a>.

<a href="http://www.dataprivacymonitor.com/mobile-privacy/daa-issues-inaugural-enforcement-action-for-compliance-with-mobile-app-guidelines/">Read more</a>.

DAA Issues Inaugural Enforcement Action for Compliance with Mobile App Guidelines