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<img class="alignright wp-image-2321 size-medium" src="https://ipintelligencereport.bakerhostetlerblogs.com/wp-content/uploads/sites/11/2015/11/Adsbygravity-300x160.jpg" alt="Adsbygravity" width="300" height="160" />In two decisions issued last week, major native advertising players Gravity and Outbrain were found to have failed to comply with the online advertising industry’s self-regulatory principles for interest-based ads. The decisions, issued by the Better Business Bureau’s Online Interest-Based Advertising Accountability Program (OIBAAP), are the first to address whether native advertising targeted toward consumers’ interests must comply with the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (the “Principles”). These decisions follow the OIBAAP’s <a href="http://www.asrcreviews.org/wp-content/uploads/2014/12/Compliance-Warning-CW-03-2014-Native-Advertising.pdf">Interest-Based Native Advertising Compliance Warning</a> sent to advertisers last year.

Gravity and Outbrain both provide to online publishers what the <a href="http://www.iab.net/media/file/IABNativeAdvertisingPlaybook120413.pdf">IAB</a> has dubbed “recommendation widgets,” which are a type of native advertising container that suggests third-party articles and other sponsored content tailored to a user’s specific interests. These recommendation widgets are typically placed adjacent to sites’ normal editorial content, but are boxed off and labeled with “Around the Web,” “You Might Also Like,” or similar.

<a href="http://www.dataprivacymonitor.com/behavioral-advertising/industry-regulatory-organization-to-outbrain-and-gravity-interest-based-native-advertising-must-comply-with-self-regulatory-principles/">Read More &gt;&gt;</a>

Industry Regulatory Organization to Outbrain and Gravity: Interest-Based Native Advertising Must Comply With Self-Regulatory Principles