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In September 2015, the Online Interest-based Advertising Accountability Program (Accountability Program) of the Advertising Self-regulatory Council (ASRC) <a href="http://www.dataprivacymonitor.com/behavioral-advertising/daa-begins-enforcing-its-guidelines-for-mobile-advertising-this-month-what-you-should-know-in-order-to-prepare/">began enforcing</a> the Digital Advertising Alliance (DAA) <a href="http://www.aboutads.info/DAA_Mobile_Guidance.pdf">Guidelines for Mobile Advertising</a> (Mobile Guidance) and now the inevitable has happened: the Accountability Program has issued three compliance decisions with mobile app publishers whose apps allegedly failed to comply with the Mobile Guidance. Two of those decisions, the <a href="http://www.bbb.org/globalassets/local-bbbs/council-113/media/behaviorial-advertising/bearbit-decision.pdf">Bearbit Studios decision</a> and the <a href="http://www.bbb.org/globalassets/local-bbbs/council-113/media/behaviorial-advertising/top-free-games-decision.pdf">Top Free Games decision</a>, reinforce the heightened duties that mobile app publishers take on when developing mobile apps that appeal to children under 13 (children). For more information on the third decision, the <a href="http://www.bbb.org/globalassets/local-bbbs/council-113/media/behaviorial-advertising/spinrilla-decision.pdf">Spinrilla decision</a>, and the Accountability Program’s stance on cross-app enhanced notice and precise location data, see our companion post <a href="http://www.dataprivacymonitor.com/mobile-privacy/daa-issues-inaugural-enforcement-action-for-compliance-with-mobile-app-guidelines/">here</a>.

<a href="http://www.dataprivacymonitor.com/coppa/mobile-apps-that-appeal-to-children-face-increased-regulatory-scrutiny/">Read more</a>.

Mobile Apps That Appeal to Children Face Increased Regulatory Scrutiny